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MEET
TIERRA HORTON
FOUNDER & CEO
Welcome to Project SIWA, a vision birthed from the heart and experiences of Nashville native and Howard University alumna, Tierra Horton. Tierra's journey is one of discovery, challenge, and the relentless pursuit of purpose. Having navigated the complexities of self-identity crises, career stagnacies, and the quest for a fulfilling life, she recognized these as universal struggles that many of us face yet often battle in silence.
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Tierra's adventures have taken her across the globe, from the bustling streets of over 15 countries to the diverse professional landscapes of finance, marketing, legal work, business administration, and social work.
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In each place, amidst each culture, and through every professional encounter, she encountered a universal truth: the key to transcending mere existence and embracing a life of abundance lies in confronting and understanding one's internal battles. It's about peeling back the layers of self-doubt, fear, and the search for purpose that hold us back from achieving our true potential. This belief became the foundation of Project SIWA's framework, which is designed to help individuals cultivate self-awareness, build agency, and create pathways toward fulfilling and purpose-driven lives.
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OUR OASIS STORY
As my feet touched the beige sand and rocky terrain of Siwa Oasis, Egypt, the crisp desert air filled my lungs, and almost instinctively I whispered to myself, “I’m home.”
There was something different about Siwa. It was peaceful. Grounding. Restorative.
For what felt like the first time in a long time, I could truly breathe, and I don’t mean the kind of breath your smartwatch reminds you to take. I mean a deep, soul-filling breath.
It felt as though I had stepped into another world entirely. The people spoke their own language, gathered food fresh from their gardens, and prepared everything with intention and love. The hospitality was unmatched. Everywhere I turned, I felt a sense of connection, purpose, and peace. In many ways, the love was louder than anything else.
An oasis is defined as a place of refuge, relief, and restoration. That is exactly what Siwa became for me.
Coming from the fast pace and constant demands of everyday life, Siwa provided a sense of calm that I had never experienced before. It reminded me of the importance of slowing down, reconnecting with yourself, and finding support when you need it most.
That experience inspired the creation of Project SIWA.
At Project SIWA, we strive to be an oasis for student-athletes. A place of refuge, support, and growth. We recognize that athletes face pressures both on and off the field, and our mission is to provide the tools, resources, mentorship, and guidance needed to navigate those challenges successfully.
Through mental performance coaching, financial literacy, career readiness, community engagement, cultural enrichment, and personal development programming, we help athletes build confidence, strengthen their identity, and prepare for life beyond sport.
Project SIWA exists to remind every athlete that they are more than the jersey they wear. We are here to provide a safe space for growth, a community of support, and the resources necessary to thrive in competition, in the classroom, and in life.
Welcome to the Oasis.